ABSTRACT
This paper tries to evaluate the impact of online or social media platform on the prices of popular agricultural commodities. As the online communities have grown exponentially in past recent years. Social media plays an important role in influencing buying behaviour for almost all types of consumer goods and services. Here, the issues related to increased inflation for prices of agricultural commodities have been involved to develop the idea for controlling the hike in prices for exogenous variables take place through online networking. Electronic National Agricultural Market (e-NAM) Social networks like Facebook, Orkut, Twitter etc help people to reunite and exchange their ideas. The results of this paper show the negative and positive impacts of the online platform. Social networks help to communicate with others and which may give some relief from our busy and complicated life. Many reports reveals that the majority of teenagers and youth are addicted to social networks. These social networks help us to socialize, share our ideas, and develop the vocabulary. © 2020 DAV College. All rights reserved.